MY TARGET AUDIENCE

My target audience would be C1 being the biggest sector of 30%. This is due to their individual artistic style, they are bringing in varieties of modern music, increasing influences being put into the indie music genre. This audience are mainly focused on the middle class, teenagers and young adults around the age of 18-25. When looking at the Tribes and Subcultures model the audience would fall mainly and significantly under the Creatives; DIY and scene setters, these people are described and initiated to be people with fresh ideas and initiatives. The audience member would be someone described as 'Leading edge', with determination and original ideas. Within the guidance of the Young and Rubicams research, my audience members would fall into the category of the Aspirer, looking to find or even make themselves new ideas and make them reality. Finally, when using the YouGov website, my audience would link to the characterisation of the of the profile I have created in the Prezi. This being someone who is politically left wing and understanding of politics, someone who is between the age of 18-24 and has interests in alternative indie music, that some may not necessarily listen to on the radio, such as James Blake.